This Privacy Policy explains how we use your personal data in the course of our business activities. 

This Privacy Policy applies to Information we collect about you when:

With the greatest concern for the protection of your personal data, FORMES UTILES strives to implement a Privacy Policy that is understandable, transparent and in accordance with the European Regulation 2016/679 known as the General Regulation on Data Protection (GDPR) and French national legislation (“Loi Informatique et Libertés” of January 6, 1978 amended on June 1, 2019).

This Privacy Policy comes into force on 01/10/2020.

We may modify this Privacy Policy at any time if We change the way we process your Information. We will then inform you within a reasonable time before a new version of the Privacy Policy takes effect, either by sending an email or by posting a message on our Website.


A. Basic information

1. Who are We?

FORMES UTILES is a simplified joint-stock company with capital stock of 50 000 €, registered in the Lyon Trade and Companies Register under the number 847 966 843, having its registered office at 20 rue Marcel Dutartre in Villeurbanne (69100).


2. How can I contact you?

If you have any questions regarding the protection of your personal data, you can contact us by one of the following means:


3. Definitions

When we use terms with capital letters in this Policy, we refer to the definitions below:

"Customer" means any person having a contractual relationship with FORMS UTILES.

"Information" means personal data about you, whether such Information directly or indirectly identifies you.

We", "Us", "Our" and “FORMES UTILES" refer to our company FORMES UTILES as identified in the section "About Us".

"Policy" means this Privacy Policy.

"Prospect" means any person who may be interested in our Services but who is not yet a Customer.

"Services" refers to our online sales services of furniture, decorative objects, antiques and works of art.

"Website" means our Website, accessible at

"Visitor" refers to any person who visits our Website.


B. Policy relating to Customers and Prospects

This Policy explains the processing of personal data that we carry out and which concern you when you are a Customer or a Prospect of FORMES UTILES.


1. What information do we collect about you?

We may use different types of Information, which you may provide yourself, on an optional or mandatory basis, or which We may collect automatically.

Type of information collected

Information collected

Customer’s identity

Company: company name, SIREN number, registered office, internal customer code


Natural persons: last name, first name, title, telephone number, email, position held in the company


Payment, terms and conditions of payment (discounts, deposits, rebates), bank details, credit card number, credit card expiry date, visual cryptogram


Order details (articles purchased), date of the order

Commercial relationship follow-up

Order details, delivery method chosen, invoice, quantity, amount, periodicity, date and amount of the order and the invoice, due date of the invoice, correspondence with customer service, request for assistance from the Customer, assistance follow-up

Information relating to unpaid debts

Means of payment used, date of non-payment, transaction concerned, amount of the non-payment, reason for the non-payment

Expression of interest

Existence of a mark of interest for FORMES UTILES (Yes/No), Question asked via the contact form on the website, newsletter registration, trade exhibition registrations, appointment booking, date of last contact with the prospect

Prospects follow-up

Date of availability for appointments, Correspondence with the prospect, date of correspondence addressed to the prospect, feedback on the prospect's interest


Questions asked by email or via the online form, answers provided

Newsletter monitoring

Identity of the registrant: Last name, first name, company, email address


Registration: Date of registration, means used for registration


Statistics related to the newsletter service


2. Why do you use my Information and for how long?

We use your Information for various reasons that allow us to do so and We explain it to you below:

We preserve your Information for durations identified below. Beyond that, certain Business Information may be retained for longer periods of time in archival form and outside of our active databases, in particular for purposes of proof during the applicable prescription (5 years in civil and commercial matters) and for accounting purposes (10 years from the date).


Legal basis

Duration of preservation

Contract management: preparation of orders placed and follow-up of the commercial relationship

Contract execution

For the duration of the contractual relationship

Contract management: compliance with legal obligations (accounting, tax, etc.)

Compliance with a legal obligation to preserve data

For the legal duration of preservation (in the form of an archive)

Contract management:

Handling of disputes (pre-litigation, litigation)

Legitimate interest of FORMES UTILES to prove a right or performance of a contractual obligation

For the duration of the applicable prescription

Management of unpaid debts: inventory of unpaid debts

Contract execution

The time of the unpaid and no later than 48 hours after the settlement of the unpaid

Management of unpaid debts: exclusion of people in default for future transactions

Legitimate interest of FORMES UTILES to limit future risks of non-payment

Up to 3 years from the date of the default. Deletion in case of payment of the debt

Prospect management:

Answering the questions asked

Legitimate interest of FORMES UTILES to develop its commercial activity by canvassing potential prospects or prospects who have expressed a mark of interest in FORMES UTILES.

Up to 3 years from the last contact with the prospect, unless opposed by the prospect.

Prospect management:

Canvassing of prospects (potential prospects, prospects who have expressed an interest (newsletter registration, requests for demonstrations, questions asked)

Legitimate interest of FORMES UTILES to develop its commercial activity by canvassing potential prospects or prospects who have expressed a mark of interest in FORMES UTILES.

Up to 3 years from the last contact with the prospect, unless opposed by the prospect.

Prospect management: Invitation to trade exhibitions

Legitimate interest of FORMES UTILES to develop its commercial activity by canvassing potential prospects or prospects who have expressed a mark of interest in FORMES UTILES.

Up to 3 years from the last contact with the prospect, unless opposed by the prospect.

Communication: Sending the newsletter to registered people


Until withdrawal of consent


C. Policy relating to Visitors


This Policy explains the processing of personal data that we carry out and which concern you when you are a Visitor of our Website.


1. About cookies

We use cookies and trackers on our Website for a variety of reasons.


A "cookie" is a file of limited size, usually consisting of letters and numbers, sent by the web server to the cookie file of the browser located on your computer's hard drive.


We use different types of cookies:


Type of cookies


Technical cookies


We need to deposit these cookies to make our Website function properly.

For example, technical cookies will allow us to know that you are connected, to offer you the language of your choice, to better manage the load of our web servers, etc.

Statistics Cookies

We deposit these cookies to have a better understanding of how you visit our Website, use our Services, find out which features you use most, etc.


2. Data collected via cookies

The data that may be collected by cookies are:


Login details

Unique username, IP address

Technical specifications

Web browser, type of equipment (tablet, PC, smartphone), operating system, screen resolution


Pages visited, pages of origin, variables in URLs, duration of navigation, country / city of origin


3. Cookies used

Below is the list of cookies we use:


Type of cookies



Technical cookie

SeekUnique Software Limited

This cookie stores user choices and settings for your session.

Statistics cookies


These cookies are used to know the pages visited and the functions used on our Website


The deposit of a cookie on the Visitor's terminal is in principle subject to the prior collection of his consent, except if this cookie is strictly necessary for the delivery of the Service (technical cookies referred to above) or if it is the subject of an exemption to the collection of consent.

The statistics cookies that we use (referred to above) are exempt from the collection of consent because:

- they are limited to measurement of statistics,

- the data they collect is anonymous,

- the data they collect cannot be cross-check with other information or transmitted to third parties.


D. Information applicable to all our policies


1. Why is certain information required to be provided?

Sometimes we need your information. For example, we need your address for the delivery of articles you ordered.


Failure to provide us with mandatory information may have consequences: we will not be able to provide you with the relevant Service, etc.


When information is required, we point it to you.


2. To whom can my Information be communicated?

To our Teams:

Your Information may be communicated to our different teams depending on the purpose of our processing. For example, our Marketing team may have access to your Information to send you the newsletter.


To our technical service provider:

To whom?


SeekUnique Software Limited

For the hosting and development of our Website


For the provision of statistics on the use of our Website.


For the management of the customer relationship


For online payment on our Website



To our logistics provider (La Poste, UPS, etc.) for the delivery of orders.


To the administrative or judicial authorities:

In accordance with laws in force, when FORMES UTILES receives a requisition from a regulatory or judicial authority ordering it to communicate certain Information.


3. Where is my information stored?

We prefer to store and host your Information within the European Union whenever possible.


Some of our service providers, who provide us with services to facilitate our business, may process some of your Information outside the European Union. We first ensure that these service providers ensure an adequate level of protection in accordance with the General Data Protection Regulation (GDPR).



Recipient concerned by the transfer outside the EU

Adequate level of protection ensured

(Type of protection + how to consult it)

Third country concerned by the transfer outside the EU

Google Inc.

United States

European Commission adequacy decision (Privacy Shield)


Third countries

Standard contractual clauses of the European Commission

United States






Countries outside the UE


United States

European Commission adequacy decision (Privacy Shield)


United States



Stripe Inc.

United States

European Commission adequacy decision (Privacy Shield)

European Commission adequacy decision (Privacy Shield)


United States




4. What are my rights?

You have several rights to the Information we hold about you:


Right of access

You may ask us to access any Information we hold about you

Right of rectification

You may ask us to correct your Information

Right to object

You may ask us to stop using your Information when we do so because of a legitimate interest


You may also ask us to stop receiving canvassing/direct marketing messages.

Right to withdraw consent

Where you have given us your consent to use your Information for a particular purpose, you may at any time decide to withdraw your consent and we will then stop using your Information for that purpose.

Right to erasure

You may ask us to delete your Information or ask us to stop using it.

Right to restrict processing

You may ask us to block the use of your Information, i.e., to retain it temporarily but to stop using it.

Right to data portability

You may export your Information in a reusable format or, where possible, you may ask us to transfer your Information to another company that can reuse it.

Right to make a claim

You may file a complaint with the authority responsible for protecting personal data (in France, the CNIL if you feel that your rights have not been respected.




FORMES UTILES carries out a processing concerning the rights exercised by the data subjects:



Legal basis

Data collected

Duration of preservation

Management of rights exercised: withdrawal of consent, right to object, right to erasure, etc.

Legitimate interest of FORME SUTILES to maintain knowledge of the exercise of a right by data subject

Identity of the data subject: Company, name, first name, title, telephone number, email address
Request from the data subject: correspondence with the data subject, date of the request

For 3 years from the decision taken by FORMES UTILES concerning the request made by the data subject



5. How do I exercise my rights?

To exercise your rights, please contact us at the contact information provided in the Contact us section.


We will make every effort to respond to you within one month. Sometimes we may not be able to accept a request because the law does not apply; we will explain this to you. In case of doubt, we may also ask you for proof of identity to be sure it is you.


Please note that we will only respond to requests to exercise rights that relate to this Policy.